Harrison Keyes Scenario

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June 6, 2013








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Due to very stiff competition from low-cost retailers the company has suffered some serious setbacks. The company had hired a CEO who envisioned the opportunity to become a major player in the publishing scene by adopting e-books. However, the company failed to follow the necessary steps to plan and implement the project...
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As a result, stakeholders were unhappy, deadlines were missed and additional monies were required to complete the project. In an attempt to move forward the former CEO was fired and replaced by someone with a different ideology. The decision has not been made whether to continue with the e-book venture or to start looking to a new venue to increase sales...
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