Heineken out of Burma

Essay specific features

 

Issue:

Business

 

Written by:

Marcella A

 

Date added:

September 20, 2015

 

Level:

University

 

Grade:

B

 

No of pages / words:

2 / 460

 

Was viewed:

4865 times

 

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Essay content:

Heineken sees Burma as an emerging market, that must be entered without delay. Western beer markets are becoming saturated and the potentials for growth in Asia are enormous. Competitors, such as Carlsberg and San Miguel, are likewise turning their investments towards Asia. The political opposition in Burma, lead by Nobel Price laureate Aung San Suu Kyi, calls on foreign companies not to invest in Burma for the time being, however...
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International embargoes can support the internal opposition against the regime, she says. Heineken has a 42% share in the Asian Pacific Brewery Ltd (APBL). This, in turn, owns 60% of the shares of the Myanmar Brewery Ltd (MBL). The remaining 40% of the shares belong to UMEHL: the Union of Myanmar Economic Holdings Ltd...
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