hollywood and product placement

Essay specific features

 

Issue:

Music and Movies

 

Written by:

Grant L

 

Date added:

October 3, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

6 / 1519

 

Was viewed:

2584 times

 

Rating of current essay:

 
Essay content:

In Janet Wasko's "Hollywood meets Madison Avenue: the Commercialisation of U.S. Films", she makes the film industry's need to advertising so obvious. Wasko describes Hollywood as ?vehicles for even further commercial activity in the form of advertising and merchandising.' Wasko's article is split into three different sections, product placement, merchandising and tie-ins...
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Wasko describes Hollywood as becoming a business or ?commodity' rather than being the entertainment industry that it is meant to be. Since the beginning of film, it seems that product advertising has always taken place in Hollywood. However Wasko argues that instead of a script being written to create a film, it is written to fit in as much advertising as possible, to make as much money as possible...
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