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Ibm

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Issue:

Business

 

Written by:

Tina E

 

Date added:

March 26, 2013

 

Level:

University

 

Grade:

C

 

No of pages / words:

6 / 1582

 

Was viewed:

1673 times

 

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Essay content:

IBM positions themselves as having better, but slightly more costly, products than their competitors. IBM doesn’t want to be seen as just another computer company, but as a company that can help you run your business, and make life all around easier for you. 2.) Prior to 1993 IBM’s advertising was handled by a large number of different agencies...
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Until the late 80’s this wasn’t a problem because IBM was such a dominant player in the market. However this eventually became a problem as IBM was beginning to loose its identity have portray itself in a wide variety of ways around the country. In 1993 IBM moved all of it’s advertising to Oglivy & Mather whose goal was to “keep the IBM brand fresh, interesting and topical...
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