intercultural business communication

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Alexandra S


Date added:

November 22, 2011








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Mr. Y.S.M Naushad Khan, the interviewee stated that "having the knowledge of intercultural business communication is a necessity" (Khan 2006), being an international cargo service provider, the ability to understand how a customer should be treated depending on their culture is essential to his business...
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The unawareness of such an important factor could lead to the loss of customers. Another issue surrounding this topic is as Kazuo Nishiyama contends, "unless both participants are bilingual?they will find communication very difficult" (Nishiyama 2000, pg. 9). Linguistic communication is also a vital part of a successful intercultural business, the inability to comprehend with foreign business partners would be an issue when it comes to making business deals...
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