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Essay

International Marketing Communications

Essay specific features

 

Issue:

Business

 

Written by:

Constance M

 

Date added:

May 12, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 952

 

Was viewed:

5549 times

 

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Essay content:

XYZ, Inc. is launching a new hybrid technology vehicle, the Phantom, into the Canadian market. To manage and market this product correctly, XYZ must take advantage of an IMC program and specifically target the advertising, promotion, and integration components with a focus on consumers, cost, convenience, and communication...
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Additionally, an identification of the political, cultural, and social influences in relation to the marketing communication mix will be discussed. Advertising Advertising is an important component that incorporates a product's message, media, and audience. "Many appeals can be used, including those oriented toward fear, humor, sex, music, and logic...
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