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Essay

Iphone Report

Essay specific features

 

Issue:

Business

 

Written by:

Barbara V

 

Date added:

November 29, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

9 / 2482

 

Was viewed:

2334 times

 

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Essay content:

The analysis for the micro-environment is based on Porter’s 5 forces model and the one on the macro-environment is based on PEST analysis. The report will also give an interpretation for each of these aspects, a conclusion with a rating of the attractiveness of the UK current marketing environment in which the iPhone is launched...
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The report will also give an interpretation for each of these aspects, a conclusion with a rating of the attractiveness of the UK current marketing environment in which the iPhone is launched. The principal conclusions of this report show that the iPhone is a successful product that combines interesting features: iPod, internet browser and mobile phone, which satisfy the customer’s needs moreover it is also exceeding their expectations thanks to its fashionable design...
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General issues of this essay:
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