Jet Blue vs Delta

Essay specific features

 

Issue:

Business

 

Written by:

Marco B

 

Date added:

February 13, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

10 / 2603

 

Was viewed:

4700 times

 

Rating of current essay:

 
Essay content:

However, as already mentioned, slumping demand in the early 1990's plunged the industry once more into a severe price war. Airline travel is a commodity-type product, with limited potential for differentiation. Rivalry among Firms: High Rivalry among firms within the airline industry is high because low cost airlines have entered the market forcing existing competitors to control costs...
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Intensely competitive industries generally earn low returns because the cost of competition is high or buyers are receiving the benefits of lower prices. Factors that affect competitive rivalry include industry growth, fixed cost, brand identity, and barriers to exit. The airline industry is fiercely competitive...
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