Kenya Tea Development It Analysis

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Greg R


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October 10, 2016








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If they are able to implement a solution that links all these factories together with the Headquarters, then KTDA will have effectively achieved a competitive advantage for themselves in the market. Key Issues Amongst the critical elements that need to be tackled by the management in order to realise this success are as follows: The Operating division did not have sufficient information processing capacity for management decision-making since the daily reports could never be collected from the different factories in time...
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The main barriers to access of information were the data sources. They were in the field -factories, tea buying centers and farms As for marketing purposes, management was neither able to get sufficient, accurate and timely information on tea, trading activities at the weekly Mombasa auctions. The same was the case for customer product information requirements and quantities of different tea grades waiting in warehouses to be sold either at the auction or directly to overseas customers...
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