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Key Challenges to Cross Cultural Management: o2 Germany Case Study

Essay specific features

 

Issue:

Business

 

Written by:

Dorothy W

 

Date added:

August 11, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 1045

 

Was viewed:

5249 times

 

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Essay content:

The acquisition of o2 Germany, then a German subsidiary of the o2 Plc Group, by Telefonica S.A, the Spanish telecommunication incumbent, in January 2006 will be used as a case-study to present some of the key cross cultural management challenges that an MNC may encounter. The rest of this paper is organized to briefly analyze and compare the German and Spanish cultural stereotypes, describe the background and impact of the acquisition and the response from management...
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The rest of this paper is organized to briefly analyze and compare the German and Spanish cultural stereotypes, describe the background and impact of the acquisition and the response from management. Finally a conclusion is drawn on the importance of cross cultural management. According to Gupta and Hanges (2002), “Germanic Europe shows higher practices of performance orientation, uncertainty avoidance, future orientation, and assertiveness than many other clusters...
displayed 300 characters

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