Literature - Jane Martins "rodeo"

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Stephanie B


Date added:

June 26, 2015








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3 / 698


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Once the sponsorships are introduced into a sport, it is exactly the kind of thing that will push an athlete out of competition. An athlete will find himself in a "make-it or break-it" situation. If an athlete receives a sponsorship, then the money is free flowing for equipment, testing, training, etc ? anything that the athlete wants or needs to aid in putting himself in a winning position so that the sponsoring company can recoup its investment...
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Without sponsorship, it is a near hopeless situation for the athlete. The more a sport becomes commercialized, the higher the cost of participating for the athlete. One example would be that there are entry fees established to help raise monies that will be awarded to the winner and the sponsoring company...
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