macdonalds business analysis

Essay specific features

 

Issue:

Business

 

Written by:

Brandon R

 

Date added:

August 27, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

11 / 2918

 

Was viewed:

3811 times

 

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Essay content:

In the early 1990's McDonalds, the long-time leader in the fast food wars faced a crossroads situation. Domestically, sales and revenues were flattening as competitors influenced the market. McDonalds encountered new challenges, in addition to its traditional competitors ? Burger King, Taco Bell & Wendy's...
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McDonalds used controlled experimentation to maintain the McDonalds experience, simultaneously expanding the menu appeal to a broader range of consumers. E.g. 1976 McDonalds introduced a breakfast menu as a way to more fully utilize the physical plant, then in 1980, rolled out the chicken McNuggets. Despite these innovations, McDonald's tremendous growth could only continue for so long...
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