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Essay

Market Plan

Essay specific features

 

Issue:

Business

 

Written by:

Susan E

 

Date added:

March 3, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 293

 

Was viewed:

6847 times

 

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Essay content:

When firms do not change their product mix; to meet the requirements of changing consumer desires, government regulations completion and a host of other factors: market share and profits usually decline .The life of a new company often depends on how it conceives, produces and markets new products. A new product passes through various gates beginning from Idea Generation Gate where ideas are systematically searched and screened towards the Feasibility Gate where attractiveness of ideas are evaluated on various grounds...
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When firms do not change their product mix; to meet the requirements of changing consumer desires, government regulations completion and a host of other factors: market share and profits usually decline .The life of a new company often depends on how it conceives, produces and markets new products. A new product passes through various gates beginning from Idea Generation Gate where ideas are systematically searched and screened towards the Feasibility Gate where attractiveness of ideas are evaluated on various grounds...
displayed next 300 characters

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