Market Segmentation

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Alton B


Date added:

September 29, 2011








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This simply means that the measure of how operational the segment may be is determined by its usefulness in identifying the customers and helpful in determining the proper marketing strategies, i.e. marketing mix.
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When we say that segmentation requires that it is homogenous within it simply means that responses to the marketing mix, targeted quite particularly, should be similar. This also suggests that the criterion behooves similar segmenting divisions in order to better zero in on one’s target. Of course, customers in different segments should be heterogeneous to one another and have different responses to one’s marketing mix and different segmenting division; quite obviously...
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