marketing

Essay specific features

 

Issue:

Business

 

Written by:

Cheryl C

 

Date added:

May 1, 2013

 

Level:

 

Grade:

A

 

No of pages / words:

2 / 306

 

Was viewed:

1643 times

 

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Essay content:

With over 2,400 employees, the company produces over 35,000 tons of carrot products every month. After more than 85 years of farming, the company recently developed a new line of delicious yet healthy fruit and vegetable juices. They figure that what better way is there to get the five servings of fruits and vegetables a day than in a convenient drink...
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The main selling point of this product line is that each flavor is 100% juice, 100% natural and 0% from concentrate. The juice is made of superior ingredients and uses better production techniques. The company aims to cater the juice to specific grocery store retailers whose consumers can afford to spend the extra money on top quality products, as their prices prove not to be cheap...
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