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Sallie R


Date added:

March 1, 2015








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Getting the information first avoids interruptions in the thinking and writing process. Have on hand: · Your company's latest financial reports (profit and loss, operating budgets and so on) and latest sales figures by product and region for the current and the past three years or, if less, for however long you've been in business...
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You don't have to include all of them, but you do have to take them into account. Market Situation The "market situation" section should contain your best and most clear-headed description of the current state of the marketplace (this is no place for hunches). · What are your products/services or product/service lines? · What is the dollar size of your markets? · What is your sales and distribution setup? · What geographic area do you sell to? · Describe your audience in terms of population, demographics, income levels and so on...
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