marketing
Essay specific features


Written by:
Amy J
Date added:
May 26, 2015
Level:
University
Grade:
A
No of pages / words:
11 / 3012
Was viewed:
962 times
Rating of current essay:
Essay content:
Our marketing challenge is to position our product and service offerings as the high-quality, high value-add alternative to box pushing in a vacuum.
Product 1997
GEN $1,372,500
Systems $3,293,500
Service $380,000
Software $799,250
Training $113,000
Totals $5,958,250
1.1 Vision
AMT is built on the assumption that the management of information technology for business is like legal advice, accounting, graphic arts, and other bodies of knowledge, in that it is not inherently a do-it-yourself prospect...
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Smart business people who aren't computer hobbyists need to find quality vendors of reliable hardware, software, service, and support. They need to use these quality vendors as they use their other professional service suppliers, as trusted allies.
AMT is such a vendor. It serves its clients as a trusted ally, providing them with the loyalty of a business partner and the economics of an outside vendor...
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