Marketing

Essay specific features

 

Issue:

Business

 

Written by:

Carmen R

 

Date added:

September 28, 2011

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 527

 

Was viewed:

8828 times

 

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Essay content:

The stages are Introduction, Growth, Maturity, Decline and Withdrawal. I am going to explain each stage with the help of the I-pod made by Apple and give certain strategies they have followed in respect to the flow of the product through various stages in the Product Life Cycle chart. Introduction In this stage the product is launched and making profit is not the real motive...
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It is more to do with awareness. The apple I-pod was launched in 2001 and gave Apple Inc. an edge over all its competitors. Apple was able to charge a premium price and make huge profits with this product. Since this product had no direct competitors it was sought after by all age groups in the society...
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