Marketing and Online Dating

Essay specific features

 

Issue:

Technology

 

Written by:

Richard G

 

Date added:

June 13, 2013

 

Level:

 

Grade:

A

 

No of pages / words:

4 / 957

 

Was viewed:

4105 times

 

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Essay content:

(Tracey, 2005) With statists like these, one can see why there would be so much high pressure to win curious newcomers. There are marketing tools and techniques used to win them over. These online dating sites have done many things correct. Picking the best market audience is very important to online dating sites...
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Sites such as eHarmony.com and Chemistry.com market to the 35 and up group where Match.com tends to focus on the younger, Myspace generation of daters. These audiences play a very important part when analyzing marketing techniques because each audience appeals to a different form of marketing. An older generation does not look for as flashy or trendy of a page design where a younger generation may be bored without the coolest tricks...
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