marketing audit approach

Essay specific features

 

Issue:

Business

 

Written by:

Louis M

 

Date added:

July 14, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

8 / 2229

 

Was viewed:

9002 times

 

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Essay content:

The trouble is: you don't know which half." (William Lever founder of Lever Brothers, 1885 now Unilever PLC) Most companies wait until they see their sales and profits decline before they launch an examination of their marketing efforts and, by this time, they are scrambling for solutions. The best time to prepare for a potential downturn in sales is before it happens, while management can still act to maintain the company's hard won gains...
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The best time to prepare for a potential downturn in sales is before it happens, while management can still act to maintain the company's hard won gains. The goal for this document is to outline the evaluation of current environment, target market, customers, competition, services, and marketing strategies to be used to develop a marketing audit plan for ChaiNet, a hypothetical company in the business of cyber cafe...
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