marketing communication

Essay specific features





Written by:

James W


Date added:

June 16, 2010








No of pages / words:

4 / 908


Was viewed:

3480 times


Rating of current essay:

Essay content:

Build effectiveness by thoroughly understanding your: * Target audience profiles Who are your existing and potential customers? What is the best way to communicate with them? * Buying, selling, and communications processes How do your customers prefer to buy? How are you set up to sell? What communications best facilitate buying and selling? Armed with a solid understanding of the terrain, you then need to make a number of decisions: * Objectives What do you want to happen as a result of your marcom activities? What customer behaviors do you hope to inspire? * Messages What do you want customers to know? * Vehicles Which communication vehicles best convey your messages? * Budget and schedule How much do these vehicles cost to develop? What is your budget? When should the vehicles be released? You also need to decide the scope of the plan...
displayed 300 characters

Custom written essay

All essays are written from scratch by professional writers according to your instructions and delivered to your email on time. Prices start from $11.99/page

Order custom paper

Full essays database

You get access to all the essays and can view as many of them as you like for as little as $28.95/month

Buy database access

Order custom writing paper now!

  • Your research paper is written
    by certified writers
  • Your requirements and targets are
    always met
  • You are able to control the progress
    of your writing assignment
  • You get a chance to become an
    excellent student!

Get a price guote


Marcom plans can be focused at the product level, the product line level, or the company level (for example, company or brand image) — or any combination of the three. The higher the focus, the less specific the elements of the plan. See the following table for more detail. Focus of the marcom plan Target audience profiling Know your customer applies to virtually every marketing activity, and it's doubly true for marcom planning...
displayed next 300 characters

General issues of this essay:

Related essays: