marketing communication stratergy of tesco

Essay specific features

 

Issue:

Business

 

Written by:

Essie G

 

Date added:

February 22, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

6 / 1445

 

Was viewed:

3259 times

 

Rating of current essay:

 
Essay content:

They strive to be the best value company in all of the market segments they enter. Over the years Tesco has used a complex marketing strategy in order to successfully communicate this message to their audience. The Tesco brand is associated with the slogan ?Every Little helps' it has been used for many years now as a marketing tool to communicate to customers what the company stands for...
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The slogan has penetrated into the minds of the customers through many forms of promotion; the most obvious being their point of sale communication (POS). It can be seen from the moment you reach the car park to the bags you hold as you leave. However, it is not enough to come up with a catchy slogan; it has to be seen to mean something or customers will loose faith...
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