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marketing definition

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Issue:

Business

 

Written by:

Daniel D

 

Date added:

July 18, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 962

 

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7377 times

 

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Essay content:

Marketing is part of our everyday world, and can be perceived everywhere and every time. At any time, everyone has been exposed to different kinds of marketing or advertising depending upon personal necessities such as T.V commercials, radio, internet, etc. Another definition of marketing is the "selling of products or services: the business activity of presenting products or services in such a way as to make them desirable" (MSN Encarta)...
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However, according to (Kotler & Keller, 2006) the formal definition of "marketing is an organizational function and a set of processes for creating, communication, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its shareholders"(Kotler & Keller, p...
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