Marketing differences B2b vs B2c
Essay specific features
January 27, 2017
No of pages / words:
4 / 1028
Rating of current essay:
Each of these differences will be better defined and explained in the following paragraphs.
Drive and Strategy Values
Business-to-business companies are relationship driven. They are offering another company a product or service that the company should use to their benefit, and in order to sell this product or service, they have to build a strong, working relationship between the two businesses...
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B2B companies have to maximize the values of the marketing strategy: relationships and trust. In order to be successful, these two businesses must be able to trust each other, work together, and form a working relationship that will benefit both businesses in the end.
In contrast, B2C companies are product driven...
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