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Essay

Marketing James Patterson

Essay specific features

 

Issue:

Business

 

Written by:

Eunice S

 

Date added:

May 29, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

7 / 1829

 

Was viewed:

8598 times

 

Rating of current essay:

 
Essay content:

Using his advertising background, Patterson has turned his name as an author into a well-known brand. Patterson built his empire by finding a successful method and using it consistently. Each of his books is written in his signature style – short chapters, minimally descriptive text, and suspenseful endings – and Patterson relies on designated readers to critique his works-in-progress to ensure that optimal books are produced...
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As a result, readers trust that Patterson’s books will meet their expectations. There are many channels through which books are distributed. For best-seller fiction, the top three channels are mass merchandisers and price clubs, large-chain bookstores, and book clubs, selling 34%, 25%, and 20% of unit sales, respectively...
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