Marketing Malt Liquor (Case Study)

Essay specific features

 

Issue:

Philosophy

 

Written by:

Mary W

 

Date added:

April 8, 2017

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 295

 

Was viewed:

5802 times

 

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Essay content:

Surgeon General called the PowerMaster campaign insensitive § Would pursue legal action if the brand name wasn't dropped § Heileman Brewing Co. discontinued the product o Government was criticized for getting involved § One newspaper columnist cited another brewing company and their advertising slogan (OE "It's the power") not being challenged o James Sanders, President of the DC based Beer Institute claimed the government focused on PowerMaster to avoid the real factors the black community faced such as unemployment and poverty Questions: 1...
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Surgeon General called the PowerMaster campaign insensitive § Would pursue legal action if the brand name wasn't dropped § Heileman Brewing Co. discontinued the product o Government was criticized for getting involved § One newspaper columnist cited another brewing company and their advertising slogan (OE "It's the power") not being challenged o James Sanders, President of the DC based Beer Institute claimed the government focused on PowerMaster to avoid the real factors the black community faced such as unemployment and poverty Questions: 1...
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