marketing management - promotion

Essay specific features

 

Issue:

Business

 

Written by:

Deborah E

 

Date added:

June 16, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 811

 

Was viewed:

5106 times

 

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Essay content:

It is the same with promotions. You can 'integrate' different aspects of the promotions mix to deliver a unique campaign. The elements of the promotions mix are: 1. Personal Selling 2. Sales Promotion 3. Public Relations 4. Direct Mail 5. Trade Fairs and Exhibitions 6. Advertising 7. Sponsorship The elements of the promotions mix are integrated to form a coherent campaign...
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Direct Mail 5. Trade Fairs and Exhibitions 6. Advertising 7. Sponsorship The elements of the promotions mix are integrated to form a coherent campaign. As with all forms of communication. The message from the marketer follows the 'communications process' as illustrated above. For example, a radio advert is made for a car manufacturer...
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