Marketing Mix

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Jerry H


Date added:

June 20, 2014








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Marketing mix is frequently used in combination with strategy to help marketing managers promote their product and/or service and it provides a useful framework for decision-making. The customer is the target of all marketing efforts. There are many possible ways to satisfy the needs of target customers and these variables are organized into the marketing mix or "the 4 P's" (Product, Price, Place, and Promotion)...
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This may involve a physical good, a service, or a blend of both. The important thing to remember is that the good and/or service should satisfy some customers' needs (Perreault, 2002). Place is concerned with all the decisions involved in getting the "right" product to the target market's place. A product isn't much good to a customer if it isn't available when and where it's wanted...
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