marketing mix

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Richard H


Date added:

June 26, 2015








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The marketing mix is also known as the four P's. Worldwide, approximately 10 million people suffer from blood clots every year." Since 1997, Possis has become the leading provider of mechanical thrombectomy products by marketing its AngioJet System through a direct sales force, developing a United States customer base of more than 1,500 interventional catheterization labs (Possis, Inc, 2006)"...
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"Angiojet thrombectomy is a catheter-based procedure (Possis, Inc.)." The system is used for the removement of blood clots (thrombus). Blood clots may be caused by multiple conditions. Factors include cardiovascular disease, trauma, invasive procedures, or even prolonged bed-rest. A blood clot can block a blood vessel and prevent organs from receiving valuable oxygen supply...
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