marketing mix term

Essay specific features

 

Issue:

Business

 

Written by:

Linda A

 

Date added:

October 8, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 625

 

Was viewed:

3756 times

 

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Essay content:

A marketing campaign is like a mini business plan focused on the four Ps. These Ps are products, price, place and promotions. Some experts like to add additional Ps for public relations and people. Public relations are a subset of marketing but are not related to sales. Public relations are about managing the identity of a company, how people perceive your products and your corporate culture...
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Plugging your products is closer to sales and again, sales are not about marketing. Marketing is the corporate art of understanding how to position your products in the minds of potential customers, understanding what motivates them to purchase and then, enabling effective promotions based on market data gathered prior...
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