Essay specific features
August 29, 2012
No of pages / words:
2 / 384
Rating of current essay:
It consists of the investigation of a company’s entire marketing policy resulting in specific recommendations. Specifically, it involves the investigation and analysis of:
The marketing environment
The analysis of the trends in the macro-, meso- and micro-environment is an integral part of the audit...
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At the end of the process, this should lead to specific recommendations being formulated.
Market research project
The market research project is carried out in teams of 2 or 3 students, who will solve a marketing management problem by means of primary research.
Depending on the research problem at hand this could result in a qualitative and/or quantitative study related to e...
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