Marketing Research Problem
Essay specific features
July 7, 2015
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1 / 258
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Information about the markets can be obtained in several different varieties and formats.
Examples of market information questions are:
Who are the customers?
Where are they located and how can they be contacted
What quantity and quality do they want?
When is the best time to sell?
Market segmentation is the division of the market or population into subgroups with similar motivations...
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Widely used bases for segmenting include geographic differences, personality differences, demographic differences, use of product differences, and psychographic differences.
The upward or downward movements of a market, during a period of time. The market size is more difficult to estimate if you are starting with something completely new...
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