Marketing Research Problem

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Issue:

Business

 

Written by:

Clifford K

 

Date added:

July 7, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

1 / 258

 

Was viewed:

6356 times

 

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Essay content:

Information about the markets can be obtained in several different varieties and formats. Examples of market information questions are: Who are the customers? Where are they located and how can they be contacted What quantity and quality do they want? When is the best time to sell? Market segmentation Market segmentation is the division of the market or population into subgroups with similar motivations...
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Widely used bases for segmenting include geographic differences, personality differences, demographic differences, use of product differences, and psychographic differences. The upward or downward movements of a market, during a period of time. The market size is more difficult to estimate if you are starting with something completely new...
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