Marketing Skills

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Written by:

Jessica J


Date added:

September 21, 2013








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2 / 472


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They could look at local newspapers and radio to find out the current economic situation of the local economy. Also management could look at their bottom line to determine whether making changes (which would cost money) to the amount of money they get in return (return on investment). Management could use secondary research methods such as the internet to find out the competition around them and what prices they charge for the quality of service...
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Management can use tools and techniques such as primary and secondary research to assess other restaurants that are in competition and to figure out the market share and the economic growth rate which defines spending power. Customer visits would identify what the customer’s needs are and what they would like to change with the existing place...
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