Essay specific features
September 4, 2013
No of pages / words:
3 / 674
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The marketing strategy needs to follow the SWOTT analysis and consider what changes are taking place, and the opportunities and threats that are occurring
(Chartered Institute of Marketing, 2007).
A marketing strategy should also help show how successful the company is at meeting the customers' needs, as well as how successful the competitors are...
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It may also help identify new markets that can be successfully targeted. (Chartered Institute of Marketing, 2007).
B2B Marketing Strategy
The B2B market pros are that the connections are among the value chains. The importance is mainly determined by business economic use. In the small numbers of customers many require personalized marketing, including customized products and prices and the large customers with formidable market power (Donath, 2007)...
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