maruti

Essay specific features

 

Issue:

Business

 

Written by:

Robert S

 

Date added:

November 21, 2013

 

Level:

University

 

Grade:

B

 

No of pages / words:

29 / 8095

 

Was viewed:

7119 times

 

Rating of current essay:

 
Essay content:

It was established with the objectives of - modernizing the Indian automobile industry, producing fuel efficient vehicles to conserve scarce resources and producing indigenous utility cars for the growing needs of the Indian population. A license and a Joint Venture agreement were signed with the Suzuki Motor Company of Japan in Oct 1983, by which Suzuki acquired 26% of the equity and agreed to provide the latest technology as well as Japanese management practices...
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Suzuki was preferred for the joint venture because of its track record in manufacturing and selling small cars all over the world. There was an option in the agreement to raise Suzuki’s equity to 40%, which it exercised in 1987. Five years later, in 1992, Suzuki further increased its equity to 50% turning Maruti into a non-government organization managed on the lines of Japanese management practices...
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