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Essay

Mayne Nickless: Keeping up with a changing environment

Essay specific features

 

Issue:

Business

 

Written by:

Dennis D

 

Date added:

December 27, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

8 / 2085

 

Was viewed:

2670 times

 

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Essay content:

The competitive environment consists of new entrants, competitive rivalry, threat of substitutes, power of buyers and power of suppliers. Firstly, Mayne evolved due to various economic factors. There was falling sales in its “total transport service” business. Consumer demands for private hospitalisation were improving...
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Health care was an unexploited market and niches were few. “In the USA vast health and aged care corporate empires had been created and vast wealth generated for shareholders.” (Wynne, 2004) US diversification models were a success. Mayne had invested funds into Optus but this investment did not please major shareholders who were demanding that it be put to better use...
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