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Essay

Maytag's Marketing Strategy Plan

Essay specific features

 

Issue:

Business

 

Written by:

James L

 

Date added:

October 26, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

14 / 3795

 

Was viewed:

8614 times

 

Rating of current essay:

 
Essay content:

In 2004, another veteran character actor, Hardy Rawls, took on that job. Although Maytag's basic positioning has been consistent over many years, marketing managers at Maytag are constantly developing new marketing strategies. So let's take a closer look at what they did in one innovative strategy-planning process that resulted in profitable growth for Maytage by offering target customers superior value (www...
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Called the Pastime, the washer was made of water-resistant wood (boy, how times have changed). And by 1919 the company manufactured the first power washer. By 1924, one out of every five American washers purchase by consumers was a Maytag! And by 1967, the Maytag Lonely Repairman campaign was born. Ol' Lonely became both an advertising legend and an American icon in a way...
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