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Essay

Mecca Cola

Essay specific features

 

Issue:

Business

 

Written by:

Monty L

 

Date added:

July 20, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1246

 

Was viewed:

6730 times

 

Rating of current essay:

 
Essay content:

At some level it looks ironic that an anti-American movement takes form in the very byproduct of American culture; however, this is also saying that not all about America is bad. It's not the culture that is being fought, but rather the politics. And Mecca-Cola fights by trying to provide conscience to its consumers, to provide meaning in consumerism ("buvez engage")...
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Entry consumers are primarily Muslims, with the product first being distributed in "small ethnic shops in Muslim areas". While Mecca-Cola may continue to appeal to Muslim consumers, its policy to give profits for charity may appeal to other "engaged consumers". By positioning itself as the non-American alternative of a cola, Mecca-Cola directly challenged Coca-Cola and Pepsi as the "American products"...
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