Merger

Essay specific features

 

Issue:

Business

 

Written by:

Mary B

 

Date added:

June 24, 2016

 

Level:

 

Grade:

A

 

No of pages / words:

2 / 322

 

Was viewed:

3886 times

 

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Essay content:

Chrysler had long seen itself as a bold innovator of vehicles for middle-class Americans and a plucky survivor of four brushes with near-bankruptcy. (Call it water.) Daimler, by contrast, stood for uncompromising quality and disciplined German engineering. (Oil, meet water.) The two companies distrusted one another from the start, to the point that some Daimler executives publicly vowed that they would never be seen in a Chrysler vehicle...
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(Oil, meet water.) The two companies distrusted one another from the start, to the point that some Daimler executives publicly vowed that they would never be seen in a Chrysler vehicle. Distrust likely fueled the business woes that faced the partnership, such as the fierce resistanceIn 1998, Daimler-Benz bought a highly profitable U...
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