milk marketing study

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Alex M


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November 4, 2013








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To increase the liquid milk supply in Ludhiana city from current level of 1, 76000 LPD to 2, 50000 LPD by end of financial year 08-09. II. To reduce skew in procurement (Peak to Lean procurement ratio) without reduction in the average milk procurement. Scope of the Study I. The study was carried out in the Ludhiana city...
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The study was carried out in the Ludhiana city. II. The study was carried out in the selected villages identified by the procurement officials Methodology The study was exploratory in nature. Data source for the study was target respondents and channel members. Structured questionnaire and semi structured interview using checklist were used as data collection technique...
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