Essay specific features
September 28, 2013
No of pages / words:
6 / 1529
Rating of current essay:
Gillette’s market share is expected to be 50% in 1996, so
there is an existing market of double-edged blades of 116m.
The >$10k income bracket has grown by 30%, the $5k-$10k bracket by 15% and the $2k-
$5k bracket by 3%. The only bracket to reduce in size is the <$2k bracket, decreasing by
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The only bracket to reduce in size is the <$2k bracket, decreasing by
15%. Also the incidence of shaving is increasing, and lacks far behind that of Hong Kong.
This evidence suggests that the shaving market is in the early stages of growth on the
Product Life Cycle.
Rivalry - Low
Gillette’s market share is expected to reach 50% in 1996...
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