Essay specific features
January 1, 2014
No of pages / words:
2 / 296
Rating of current essay:
He has suggested that a marketing audit is “a comprehensive, independent, and periodic examination of a business unit’s marketing environment, objectives, strategies and activities with a review to determining problem areas and opportunities and recommending a plan of action to improve the company’s performance”...
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The analysis of the external environment and internal situations.
2. The evaluation of past performance and present activities.
3. The identification of future opportunities and treats.
Ansoff (1968) has suggested that “corporate decisions have to be made within the constraint of a limited total resource”...
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