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William K


Date added:

March 3, 2012








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2 / 361


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In order to survive in the competition, the corporation has to pay much attention to the regulation and reform of its management, ideology, image and other aspects, drawing up the long-sighted development plan and strategy to adjust to the change of the marketing environment. IOOUµAE?????Ou?¬E?IEEC?IIoµA??Ou?¬I????oOµ?IIoEe???¬EµE©?oOµ?IIoO?AO?¬ON?EI?IO?u?oOµµA»u±?O?AO??I?I?O»?IIaEy?oOµµA?IIoA¦?¬ E??oOµ?IIo±iIO?o·u?IEc»a?UOµ?UO?CoµAO»A??¬?oOµ?I±O?e?o???a?IIo?UAi?I?IIoEe?????O¶o?I?EI?O»µA?oOµ?IIo±eE¶?¬?AAU?u?iµAI?E???Eu?OEU????CO?¬O»µ©OµO?AECISOaO»?E±??¬?IO?AUA¦OUIO?n??OuEc?E?¤AOµAE???EIO?IE?A?u?¬?oO»???O?AO??? Nowadays, the marketing competition is firstly the image competition, to pursue the corporate identity design and to carry out the corporate identity strategy has become the fundamental strategy of the corporation...
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The corporation must carefully run the business of its identity management and identity design to integrate and improve the corporate identity power, making it be consistent with the social value. Therefore, the integrated corporate identity system will be formed and it could be accepted by the market rapidly, namely, once owing the capital of CIS, the corporation has the ability to stand still in the fierce competition and carry on a long-run marketing warfare...
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