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Brian S


Date added:

July 7, 2014








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In other words, a firm must get to know what customers really want and closely follow the changes in tastes that occur. The various departments of the firm – marketing, production, finance, and human resources – must operate as a system, well coordinated and unified in the pursuit of a common goal: customer satisfaction...
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Marketing also provides value and utility for customers. Value allows the satisfied buyer to perceive the benefits derived from purchase to be greater than its costs. Marketing also strives to provide four kinds of utility: time utility which makes products available when consumers want them. Place utility, which makes products available where customers can conveniently purchase them...
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