Motorola analogue/digital failure

Essay specific features

 

Issue:

Business

 

Written by:

Lamont O

 

Date added:

June 20, 2013

 

Level:

University

 

Grade:

C

 

No of pages / words:

4 / 957

 

Was viewed:

1264 times

 

Rating of current essay:

 
Essay content:

In 1990 Motorola had total revenue of $10 billion with what is staggering growth for a large corporation of that size of 27%. The net income at its peak was $1.8 billion and also growing exponentially at 58%. Its market share was also an impressive 60%. On the surface the company was an astounding success story, an American dream...
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On the surface the company was an astounding success story, an American dream. When Motorola launched itself into the cell phone market, it had a huge competitive advantage. It had the art, the science and the technology of business to really thrive. Equally it had the distribution networks, the financial backing and the sales people that other companies lacked...
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