Motorola analogue/digital failure
Essay specific features
June 20, 2013
No of pages / words:
4 / 957
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In 1990 Motorola had total revenue of $10 billion with what is staggering growth for a large corporation of that size of 27%. The net income at its peak was $1.8 billion and also growing exponentially at 58%. Its market share was also an impressive 60%. On the surface the company was an astounding success story, an American dream...
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On the surface the company was an astounding success story, an American dream.
When Motorola launched itself into the cell phone market, it had a huge competitive advantage. It had the art, the science and the technology of business to really thrive. Equally it had the distribution networks, the financial backing and the sales people that other companies lacked...
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