mountain dew

Essay specific features

 

Issue:

Business

 

Written by:

Roy L

 

Date added:

October 12, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1164

 

Was viewed:

1194 times

 

Rating of current essay:

 
Essay content:

The 10 concepts were quickly whittled down to 5 and the executives wanted to whittle them down to 3 in which to produce. From those 3, the best 2 would be selected to air at the Super Bowl, but all 3 would be run throughout the year. The 5 advertisements that they whittled down to were Labor of Love, Cheetah, Dew or Die, Mock Opera and Showstopper...
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is to choose Cheetah, Dew or Die and Mock Opera. My biggest reasons for choosing these 3 particular ads are that they satisfy the requirements for the Brand Communications Strategy the best. These 3 ads seem to appeal to Mountain Dew’s targeted demographic the best (young males) while also symbolizing the exhilarating experience the best out of the 5 ads...
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