Mr.

Essay specific features

 

Issue:

Business

 

Written by:

Corey A

 

Date added:

March 2, 2017

 

Level:

University

 

Grade:

A

 

No of pages / words:

23 / 6279

 

Was viewed:

2551 times

 

Rating of current essay:

 
Essay content:

Brands that create shareholder value have to meet four requirements: (1) a strong consumer proposition, (2) be effectively integrated with the Z rm's other value-creating assets, (3) be positioned in a sufZ ciently attractive market and (4) be managed in order to maximize the value of the brand's long-term cash ? ow...
displayed 300 characters

Custom written essay

All essays are written from scratch by professional writers according to your instructions and delivered to your email on time. Prices start from $11.99/page

Order custom paper

Full essays database

You get access to all the essays and can view as many of them as you like for as little as $28.95/month

Buy database access

Order custom writing paper now!

  • Your research paper is written
    by certified writers
  • Your requirements and targets are
    always met
  • You are able to control the progress
    of your writing assignment
  • You get a chance to become an
    excellent student!

Get a price guote

 
 

This paper shows that, when managers attend to all four determinants, they can enhance brand values and develop more effective marketing strategies. KEYWORDS: Brands; shareholder value analysis; marketing; strategy INTRODUCTION In recent years many of the companies most renowned for their branding and marketing skills have been seen to stumble on the stock market...
displayed next 300 characters

General issues of this essay:

Related essays: