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Written by:

Alexander S


Date added:

June 1, 2017







No of pages / words:

8 / 2092


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Winkler has about 50% market share with an average of 25% contribution margin. Notably, Winkler leads in the fiber container used for packaging snack food products with a 52% market share This case study analyzes Winkler's marketing and manufacturing strategies and how the two can be aligned for greater operational efficiencies...
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To achieve these objectives and to retain their position as market leader in fiber container manufacturing business, they came up with 3 marketing initiatives – Just In Time (JIT), New product innovation and Competitive pricing. i. Just In time (JIT) delivery program • To provide better service to customers by cutting down on the delivery lead time to 1 to 1...
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