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Written by:

Elizabeth S


Date added:

December 21, 2013








No of pages / words:

9 / 2473


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Gradual changes should be a better way to implement the idea of market orientation in a firm than radical shifts. Another issue is the impact of the innovative character of the firm on the link between market orientation and performance. Moreover, the ideas of learning and innovation are closely linked together...
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Moreover, the ideas of learning and innovation are closely linked together. So, our research question refers to the link between the concepts of market orientation, the learning organisation and innovativeness. All three concepts have relationships with the organisation’s culture. We will apply our ideas in an empirical study in the services sector...
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