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Essay specific features

 

Issue:

Business

 

Written by:

Pamela B

 

Date added:

September 30, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 378

 

Was viewed:

6436 times

 

Rating of current essay:

 
Essay content:

Marketing was then directed to Britain, West Germany, France, Spain, Italy, and Greece. In the mid-1960s the United States, initially a difficult market for the Japanese to penetrate, presented an additional challenge. Rather than competing with cheap American brands or with high-priced Swiss watches, K...
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Hattori entered the mid-range of the market, offering jewel-lever watches with an average price tag of $50. The firm acquired Jean Lassale, a Swiss subsidiary, and developed a product that combined Seiko's quartz movements with a very thin Swiss-style case. By seeking higher profit margins from luxury products, the company expected to make up for declining profit margins on its less expensive products...
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